Technology consulting for mid-size enterprises to the Fortune 500

Senior technology leadership for the loyalty, commerce and AI programs your customers feel.

ZCube helps mid-size and Fortune 500 consumer, retail, food & beverage and travel companies design loyalty programs, modernize commerce and mobile platforms, and put AI to work at scale. Senior, hands-on guidance from someone who has shipped all of it at global scale.

Portrait of Mehul Doshi
Mehul Doshi, Founder & Principal. Formerly led digital technology at Avolta, Foot Locker, ACT and Tribune Publishing.

Figures from programs our principal led as an executive before founding ZCube.

Track record

Experience behind the advice

Programs our principal led as an executive before founding ZCube.

Avolta

$2.0B+

revenue through Club Avolta, now 20M+ members

Club Avolta loyalty program

Global loyalty, e-commerce, mobile, kiosks and POS across 73 countries. Frontier Award, Cannes 2025.

$2.0B+ revenue · 20M+ members

  • Foot Locker

    Omni-channel commerce and apps

    $3B+ e-commerce platform

    E-commerce and mobile for five banners in 27 countries, including the Launch Reservation app.

  • ACT

    Digital test delivery

    Chief Product & Technology Officer

    Led the move to digital test delivery for the ACT.

  • Tribune Publishing

    Multi-tenant news platform

    9 news titles on one platform

    Rebuilt the LA Times, Chicago Tribune and other titles on a mobile-first platform.

Recognition

Award-winning programs, led by our principal

Recognized at Cannes and Barcelona for programs built and led before founding ZCube.

  • Frontier Awards, Cannes

    Future of Retail: Next Generation QR Code Platform

    QR ordering for food & beverage, dine-in and to-go · 2026

  • Frontier Awards, Cannes

    Future of Retail

    Club Avolta · 2025

  • FAB Awards, Barcelona

    Airport F&B Digital Innovation of the Year

    Club Avolta · 2025

  • Foot Locker app

    Best New iOS Apps of the Year

    2018

Advisory boards: Salesforce Loyalty Cloud (2024 – present) and Oracle Xstore. Speaker at Dreamforce and Adobe Summit.

Awards, boards and talks

How we work

From strategy to shipped

  1. Diagnose

    Two to three weeks of interviews, architecture review and data. You get a clear read of where you are and what is in the way.

  2. Design

    A target experience, platform architecture and operating model, with costs, trade-offs and a sequenced roadmap.

  3. Deliver

    We stay through launch: vendor selection, team setup, delivery governance and the hard calls in between.

  4. Scale

    Measure, tune and hand over. Your team owns the platform and the playbook when we step back.

Have a program that needs a steady hand? Tell us what you are working on.

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